A brand that creates winning partnerships

Finally! Norra Timber is up and running with its new organisation and a new brand. When you buy products from Norra Timber, you know they come from strong and stable trees that have long had their roots in the soil of northern Sweden, drawing on huge amounts of water and the midnight sun through the summer for slow but steady growth.

Published: 2020-06-15

Our slow-grown raw material is like an exquisite vintage champagne and this has inspired our new graphic identity. The blue represents the water and the yellowy orange colour is actually called ‘champagne of the forest’, referring to the very special raw material that is left to grow for almost 100 years in the forests of the north.

We are currently putting a huge effort into creating winning partnerships with both our partners and our new colleagues. Norra Timber’s stable supply of Swedish heartwood comes from 27,000 members who own forest across half the country’s landmass. Our new industrial organisation, produces top-quality building materials and an even bigger range of wood products, tailored to our customers’ requirements. We are in no doubt that the combination of a reliable raw material supply and our own industrial plants creates stability and provides a solid foundation for Norra Timber to offer smart commercial solutions.

The pandemic that has struck around the world has led to an extra busy diary for us this spring. At the time of writing, we have succeeded in managing our flows much better than expected. The two main saviours have been sales of construction products in Scandinavia and exports of sawn timber to Egypt and Asia. Construction product sales have, unexpectedly, grown and we have seen a volume increase of over 20 percent so far this year. During the peak of the pandemic in Europe, when everything was shut down, China had reached the point of opening up, which made things considerably easier. All along, Egypt has remained a reliable purchaser of redwood.

We are following the recommendations from the Swedish authorities and meeting almost entirely through digital forums at the moment. The plan for the future, however, is to meet all you wood customers in person and present interesting product offers, in combination with smart commercial solutions. We are genuinely looking forward to this, as our committed mission is to create winning partnerships.

/Erik Eliasson, Sales Director Norra Timber