Märta Lundberg, a forest inspector at Norra Skog, lives with her family outside Nordmaling in Västerbotten. Hunting has been part of her life since childhood – she started accompanying her parents early on – and the interest eventually led her to the natural resources high school in Lycksele. There she met both her future husband and bought her first dog. Today they hunt year-round together with their two children.

When Christian Jonsson took over the family farm in a small village in northern Sweden in 2009, there were 18 dairy cows in the barn. Today, around 150 cows occupy the cubicles and are milked by robots around the clock. The development has been rapid – but at its core, the work is still about the same things: healthy animals, dry cubicles, and a daily routine that works. An important piece of the puzzle is having bedding that is clean, dustfree, and highly absorbent.