From TV production to chisels and hand planes — for Oskar Boström, the journey has been as natural as it has been unexpected. Today, he runs a carpentry business and is one of Sweden’s most influential woodworking creators online. Every day, thousands of followers tune in to watch the progress of his own home, known simply as House on the hill. But behind every perfectly fitted moulding and every thoughtful detail lies a clear philosophy: build for the long run, build sustainably, and choose the right timber.

From the forests of northern Sweden comes one of the world’s most renowned types of timber – but behind the wood from Norra Timber lies a story of people, collaboration, and belief in the future. Norra Timber is a part of Norra Skog, a cooperative association where 27,000 private family forest owners together manage over 2.2 million hectares of forestland, which has shaped both the landscape and the Swedish forestry industry – and still contributes to high-quality raw materials, biodiversity, and vibrant rural communities.