From TV production to chisels and hand planes — for Oskar Boström, the journey has been as natural as it has been unexpected. Today, he runs a carpentry business and is one of Sweden’s most influential woodworking creators online. Every day, thousands of followers tune in to watch the progress of his own home, known simply as House on the hill. But behind every perfectly fitted moulding and every thoughtful detail lies a clear philosophy: build for the long run, build sustainably, and choose the right timber.

When Christian Jonsson took over the family farm in a small village in northern Sweden in 2009, there were 18 dairy cows in the barn. Today, around 150 cows occupy the cubicles and are milked by robots around the clock. The development has been rapid – but at its core, the work is still about the same things: healthy animals, dry cubicles, and a daily routine that works. An important piece of the puzzle is having bedding that is clean, dustfree, and highly absorbent.